2008-12-16
U.S. Masters Swimming Sponsorship News
U.S. Masters Swimming is pleased to announce Chattem, Inc. has renewed its sponsorship with UltraSwim as the Official Shampoo, and added BullFrog suntan protection, Icy Hot and Gold Bond powder as official partners as well.
“We developed a grass roots sampling and brand activation plan for UltraSwim to better take advantage of its sponsorship with the U.S. Masters Swimming membership, and it became apparent to both Chattem and us that the activation plan could naturally be extended to their BullFrog, Icy Hot and Gold Bond brands,” commented Rob Butcher, U.S. Masters Swimming Executive Director.
“With 50,000-adult members committed to their health and fitness, the U.S. Masters Swimming demographics is a terrific fit for our brands,” said Jennifer Cooper, brand manager for UltraSwim. “We’re excited to have an opportunity to get even more involved with UltraSwim and now introduce the BullFrog, Icy Hot and Gold Bond brands to the membership.”
The partnership will see increased UltraSwim, BullFrog, Icy Hot and Gold Bond presence at U.S. Masters Swimming two national pool championships and open water events via signage and sampling. In addition, the brands will be recognized in the member magazine and on the member website.
“We developed a grass roots sampling and brand activation plan for UltraSwim to better take advantage of its sponsorship with the U.S. Masters Swimming membership, and it became apparent to both Chattem and us that the activation plan could naturally be extended to their BullFrog, Icy Hot and Gold Bond brands,” commented Rob Butcher, U.S. Masters Swimming Executive Director.
“With 50,000-adult members committed to their health and fitness, the U.S. Masters Swimming demographics is a terrific fit for our brands,” said Jennifer Cooper, brand manager for UltraSwim. “We’re excited to have an opportunity to get even more involved with UltraSwim and now introduce the BullFrog, Icy Hot and Gold Bond brands to the membership.”
The partnership will see increased UltraSwim, BullFrog, Icy Hot and Gold Bond presence at U.S. Masters Swimming two national pool championships and open water events via signage and sampling. In addition, the brands will be recognized in the member magazine and on the member website.
